Probably afraid of craft beer?

A half pint of ice cold carlsberg ? – half a pint as no-one would drink a pint – ice cold to mask the taste.

A FemAle View on Beer

Carlsberg Billboard 1[1] Pic courtesy of Carlsberg If mass-market lager brands were afraid of the popularity of craft beer they’d probably stage a publicity stunt in Shoreditch…

Carlsberg today unveiled a 3 m x 12 m interactive (meaning beer-dispensing) billboard at the Truman Brewery, in situ for one day only, to tempt passers-by to ‘discover and enjoy’ a half-pint of ice-cold Carlsberg (as if it were a beer that no one’s ever heard of?).

The question is, how calculated/deliberate was the location? Answers on a billboard please…

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About Mike Massen

Drinking quality beers on your behalf. My thoughts and no-one else's; to report without fear or compromise and never to do things by half - always a pint.
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